These Terms are an agreement between you and SEAX Enterprises, a sole proprietorship (“we,” “us”), covering your use of the BoothLogic app. By using BoothLogic, you agree to these Terms. If you don’t agree, please don’t use it.
1. What BoothLogic is
BoothLogic is a planning and lead-capture tool for trade-show exhibitors. It uses AI to score a booth location from a floor-plan photo, to review a booth photo, and to estimate foot-traffic; and it helps you capture leads, run a show checklist and budget, track supplies, and draft follow-ups, staff briefings and post-show debriefs. It is an informational and productivity tool to help you plan and work a show.
2. What BoothLogic is NOT — read this
- It is not a guarantee of booth traffic, lead volume, sales, or any business outcome.
- Its Booth Opportunity Score, traffic overlay, booth-photo review and other AI output are directional estimates reasoned from a photo and the details you enter — they are not measured facts, and they may be inaccurate or incomplete.
- It is not professional advice — not legal, financial, or event-management advice — and it does not replace your own judgement or your contract with the show organiser.
3. Estimates, reliance, and your assumption of risk
Treat every score, ranking and estimate as a starting point for your own decision, not a result you can rely on. Booth space, travel, freight and staffing are significant commitments; before you book a booth, sign a contract, or commit spend based in part on BoothLogic, apply your own judgement and, where it matters, confirm with the organiser and your team.
You use BoothLogic and its estimates at your own risk. Any decision you make — which booth to buy, how much to spend, how to staff or follow up — is your own decision and your sole responsibility. To the fullest extent permitted by law, SEAX Enterprises, a sole proprietorship, is not liable for any loss or damage, including financial loss, a poor booth location, lost leads, or any consequence of relying on an inaccurate score, estimate or draft.
4. Your use of the app
BoothLogic signs you in anonymously — there is no account to create or password to manage. You’re responsible for how you use the app and for what you submit. Don’t misuse the service: don’t upload content you don’t have the right to, don’t attempt to break, overload, or reverse-engineer it, and don’t use it for anything unlawful. When you capture or enter other people’s details as leads, you confirm you are collecting them fairly and lawfully and will handle them responsibly.
5. Your content
You keep ownership of the photos, leads, contacts and other content you submit. You grant us a limited licence to process that content to provide the service — including sending it to our AI provider to generate a score, review, estimate or draft — as described in our Privacy Policy. We do not store your photos. You confirm you have the right to submit what you upload.
6. Purchases, subscriptions, and free use
BoothLogic is free to start, with a limited number of free Booth Scores and one active show. An optional BoothLogic Pro subscription unlocks unlimited shows and scores, the full AI suite, and branded PDF and CSV exports. Pro is offered as a monthly plan (US $9.99/month) and an annual plan (US $79.99/year), each opening with a 7-day free trial; prices in other regions are Apple’s converted equivalents. Purchases are processed by Apple through the App Store and are subject to Apple’s terms. A free trial automatically converts to a paid subscription unless you cancel at least 24 hours before it ends, and subscriptions renew automatically unless cancelled at least 24 hours before the current period ends. Manage or cancel in your device’s App Store settings (Settings → Apple Account → Subscriptions). Refunds are handled by Apple under their policies.
7. Affiliate and outbound links
BoothLogic may show links to third-party merchants — for example, “quick-buy” links for booth supplies. Some are Amazon Associates affiliate links, and if you buy after following one, SEAX may earn a commission at no extra cost to you; where that applies the app shows a brief disclosure. We do not control and are not responsible for third-party sites, their products, prices, availability or content, and your dealings with them are governed by their terms, not ours.
8. Availability and changes
We may update, suspend, or discontinue features at any time. We aim for reliable service but don’t guarantee it will always be available or error-free, and some features depend on a network connection and third-party providers.
9. Disclaimers and limitation of liability
BoothLogic is provided “as is” and “as available,” without warranties of any kind, to the fullest extent permitted by law — including any warranty that a score, estimate, review or draft is accurate. To the maximum extent permitted by law, our total liability for any claim relating to the service is limited to the amount you paid us for it in the 12 months before the claim. Some jurisdictions don’t allow certain limitations, so some of these may not apply to you.
10. Governing law
These Terms are governed by the laws of the Province of Alberta, Canada, and applicable federal laws, without regard to conflict-of-laws rules.
11. Dispute resolution, arbitration, and class-action waiver
This section applies only to the extent permitted by applicable law. Some jurisdictions — including some Canadian provinces — restrict or prohibit mandatory arbitration and class-action waivers in consumer agreements, in which case parts of this section may not apply to you.
Most concerns can be resolved quickly by emailing support@seaxenterprises.com first. If we can’t resolve a dispute informally, then, to the fullest extent permitted by law, you and we agree that any dispute arising out of or relating to these Terms or BoothLogic will be resolved by binding individual arbitration rather than in court — except that either party may bring an individual claim in small-claims court, and either party may seek injunctive relief to protect intellectual property.
Class-action and jury-trial waiver. To the fullest extent permitted by law, you and we agree that each may bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any class, collective, consolidated, or representative proceeding, and each waives any right to a jury trial.
30-day opt-out. You may opt out of this arbitration agreement within 30 days of first accepting these Terms by emailing support@seaxenterprises.com with the words “arbitration opt-out.” Opting out won’t affect the rest of these Terms. If any portion of this section is held unenforceable, the remainder stays in effect.
12. Copyright and DMCA notices
You must own or have the rights to any photo or content you submit (see Section 5). We respect intellectual-property rights, respond to valid infringement notices, may remove infringing content, and may terminate the accounts of repeat infringers. If you believe content on BoothLogic infringes your copyright, email a written notice to support@seaxenterprises.com that includes: (1) your contact information; (2) identification of the copyrighted work; (3) identification of the allegedly infringing material and where it appears; (4) a statement that you have a good-faith belief the use is not authorized; (5) a statement, under penalty of perjury, that your notice is accurate and you are authorized to act for the owner; and (6) your physical or electronic signature.
13. Changes to these Terms
We may update these Terms; we’ll change the “Effective date” and, for significant changes, give notice in the app. Continued use means you accept the updated Terms.
14. Contact
SEAX Enterprises, a sole proprietorship — support@seaxenterprises.com